A movement, not a moment
It's
not too
late
to choose
you.
I'm Crystal Purdue. I help women and young people discover the power of intentional choices — and create lives they actually want to live.
Est. MovementIn good company
Featured at & in partnership with.
- PNC BankI Choose Financial Freedom
- Butler College PrepHello Gorgeous · May 2026
- For the Love of MeFeb 2026
- Your stage next?Book Crystal
The Movement
What we believe.
The I Choose Movement is where we are choosing to create the life we want to live — and then actually live it. It is where we stop being spectators in our own lives and start being participants.
It is where we are intentional. Where we create our lives on purpose, by hand. Where we keep choosing — and choosing — until our I Choose choose us back.
You have a right to choose. You don't have to allow life to choose for you. You can choose in it.
Meet Crystal
For twenty years
I didn't know —
then I chose myself.
I was married for twenty years and I did not know I was allowed to choose me. The day I understood that I could choose myself was the day I found my power. Choosing me didn't just give me back to me — it gave me back to my children, too.
How we help
Four ways forward.
Every entry point leads to the same place: a life designed on purpose, by the person living it.
Speaking
Keynotes that move organizations, schools, and women's rooms from inspiration to intention.
Workshops
Half-day and full-day experiences for women, youth, schools, and wellness communities.
Coaching
Private coaching for women ready to stop performing and start choosing.
Products
Affirmation decks and planners designed around intentional choosing.
In their words
Proof,
in voices.
"Ms. Crystal, when I use the 'I Choose' cards, it's usually 99% of the time the card is what the client needs for things they are going through and the place they are in. Your movement speaks wisdom, clarity, and empowerment."
"I used the cards in both groups yesterday and let me tell you — they loved them! I can't wait to purchase the other edition!"
"Ms. Crystal, I got another praise report, my friend. I just finished a presentation for a lunch-and-learn on self-medicating — the numbing effect. I used the I Choose cards to close them out, and they loved your cards."
"Ms. Crystal, we have you to thank. That's why so many of us have testimonies — because of your love and guidance. You show us seeing the truth leads to deeper healing. Your cards be having me healed in the way I can't see."
The movement in motion
Real rooms.
Real choosers.
Glimpses from recent workshops, women's gatherings, and high-school sessions led by The I Choose Movement.
Hello Gorgeous · May 2026
Butler College Prep.
For the Love of Me · Feb 2026
A room that's listening on purpose.
I Choose Financial Freedom
In partnership with PNC Bank.
I Choose Event
Choosing — until our I Choose choose us back.
Tools for choosing you
Featured products.
Bestseller
The Original Affirmation Deck
01
I Choose — Original Affirmation Deck
52 cards. One a week. A year of choosing you.
02
I Choose Us — Couple Edition
Affirmations and prompts to choose each other on purpose.
03
I Choose Me — School Age Edition
Language and identity-building cards for young people.
04
I Choose at Work — Workplace Edition
Tools for leaders and teams that want intentional cultures.
Your next step
Choose yourself. Today.
Bring Crystal to your stage, your team, or your own quiet corner. One choice is all it takes to start.